Obi Asika

He is a creative industries entrepreneur and cultural-sector leader with over three decades of experience across music, television, media, entertainment, technology and strategic communications.

He is currently the Director-General of the National Council for Arts and Culture (NCAC), where he leads initiatives focused on Nigeria’s arts, culture and creative economy.

His work spans creative-industry development, cultural policy, entrepreneurship, media and entertainment, and he has advised governments, corporations and international organisations on the growth of Nigeria’s creative economy.