Rahanatu Ahmad Aliyu

Rahanatu Ahmad Aliyu is an acclaimed fragrance mogul, retail visionary, and social entrepreneur celebrated for building one of Northern Nigeria’s fastest-growing indigenous cosmetic empires.

She is the Founder and Managing Director of Turaren Wuta by Ray (TBR) and the mastermind behind Ray’s Business Lab. Drawing inspiration from traditional Northern heritage, Rahanatu masterfully engineered a modern commercial framework around turaren- wuta (traditional incense), scaling a household craft into a highly organized multi-million-naira enterprise. Headquartered in Kano, her brand features robust e-commerce channels and expanding physical showrooms across northern hubs including Abuja, Kaduna, Katsina, Sokoto, and Bauchi.

Through her platforms, she champions women’s economic autonomy by mentoring young female entrepreneurs on supply chain logistics and brand architecture.